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Kimberly DiBurro

Core Competencies

  • Marketing & Strategy: Global Marketing Strategy, Go-to-Market Planning, Brand Positioning, Competitive Analysis
     

  • Creative Leadership: Creative Direction, Visual Storytelling, Omni-Channel Campaigns, Content Development
     

  • Operations & Management: Workflow Optimization and Cost Analysis, KPI Tracking, Budget Creation & Management, Vendor Negotiation
     

  • Digital Expertise: SEO/SEM, Social Media Strategy, Email Marketing, SaaS & AI Platforms
     

  • Design & Technology: Adobe Creative Suite (InDesign, Photoshop, Illustrator), Video & Animation
     

  • Analytics & Reporting: Marketing Analytics, ROI Measurement, Dashboard Creation
     

  • Team Development and Mentoring: Team development by implementing structured mentorship programs and personalized development plans

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Marketing Leadership

Global Director of Marketing
ALPCO & GeneProof (NuvinkaDx) | Nov 2024 – Present
 

  • Delivered global marketing strategies to strengthen brand visibility, lead generation, and revenue growth across US and EU regions.
     

  • Directed all facets of global marketing—branding, digital, content, tradeshows, and communications—while leading a high-performing team and optimizing operations.
     

  • Managed marketing budgets and forecasting; leveraged data-driven insights to identify market opportunities, shape growth plans, and enhance digital presence through SEO/SEM and social media.

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Creative Marketing Manager
FHC | Feb 2024 – Nov 2024
 

  • Developed and executed marketing plans aligned with brand goals ensuring cohesive omni-channel strategies.
     

  • Directed creative vision for design, video, and multimedia assets to maintain brand standards and storytelling impact.
     

  • Managed project workflows, resources, budgets, and deadlines for on-time, high-quality delivery.
     

  • Conducted market research and competitive analysis to inform campaigns and optimize performance across channels.

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Creative Direction & Brand Strategy

Manager, Graphic Design & Brand Communication
BeiGene (BeOne) | Sept 2021 – Sept 2023
 

  • Led global brand communications and design strategy, ensuring compliance with corporate style guides and brand standards.
     

  • Managed creation and delivery of print and digital assets—including infographics, video, photography, and templates—while maintaining a comprehensive design library.
     

  • Oversaw workflows, budget management, freelance/vendor coordination, and production processes to deliver high-quality,
     on-brand materials on time.

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Manager, Creative Designer & Services
TEMPOE | Jan 2015 – Sept 2021
 

  • Led creative services and brand design strategy, ensuring visual consistency and compliance with corporate standards across all channels.
     

  • Directed development and delivery of print and digital assets—including graphics, video, and multimedia—while managing workflows, budgets, and freelance/vendor relationships.
     

  • Maintained comprehensive design asset libraries and collaborated cross-functionally to support campaigns, events, and corporate initiatives with innovative, on-brand creative solutions.

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Operations & Process Excellence

Senior Graphic Designer
Spectrum Marketing | Dec 2010 – Jan 2015
 

  • Directed creative campaigns for national retailers, contributing to significant revenue growth and brand visibility.
     

  • Managed and mentored a design team to deliver enterprise-level projects, ensuring alignment with strategic objectives.
     

  • Streamlined production workflows and prepress processes, improving efficiency and reducing turnaround times for large-format projects.

 

 

Senior Graphic Designer / Pre-Press
RAM Printing | Jan 2001 – Jan 2008
 

  • Designed and produced high-quality print and digital assets, ensuring brand consistency and visual impact across all marketing materials.
     

  • Managed prepress and production workflows, including file preparation, proofing, color correction, and vendor coordination for accurate, on-time delivery.
     

  • Directed creative execution and maintained design asset libraries, optimizing processes for efficiency and cross-functional collaboration.

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Skills

  • Proven leader in brand development and strategic execution
     

  • Proficient in executing marketing campaigns and driving growth
     

  • Strong track record managing integrated creative teams
     

  • Expert in graphic design for print and digital platforms
     

  • Advanced Adobe Creative Suite skills (InDesign, Photoshop, Illustrator, video editing)
     

  • Deep knowledge of typography, design principles, color theory, and data visualization
     

  • Creative problem-solver with innovative solutions with AI technology
     

  • Experienced in building brands from the ground up
     

  • Collaborative, adaptable, thrives in fast-paced environments
     

  • Excellent time management and on-budget project delivery
     

  • Tech-savvy with go-to-market strategy expertise

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Education

  • Marketing Channel Strategy & B2B2C Routes to Market Emory University (2023)
     

  • Introduction to User Experience Design
    Georgia Institute of Technology (2021)
     

  • Associate Degree in Graphic Design
    NHTI (1998)

Executive Profile

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